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Strategy / Brand Identity / Product Design / Digital Experience
PROJECT INTRODUCTION
Forma is an architecture and spatial design practice with a precise, contemporary point of view. We created a refined identity and digital presence that puts the work first while giving the studio a clearer, more memorable voice.
Scope of Work
Brand Strategy / Brand Identity / Website Design / Digital Experience
Timeline
09 Weeks
Client
Forma Studio
Year
2026
The Challenge
THE CHALLENGE
The Work Had Presence. The Brand Needed One Too.
The quality of Forma’s projects was unmistakable, but the existing presence did not yet communicate the same level of consideration. The brand needed to hold both the discipline of the work and the warmth of the people behind it.
The Approach
THE APPROACH
Building A System With Space To Breathe.
We developed a flexible identity system built around proportion, materiality, and restraint. The website uses editorial pacing and generous space to let each project be experienced as a story rather than a simple portfolio entry.
Watch the Story
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The Impact
THE IMPACT
Project Inquiries
Forma now has a more distinctive platform for attracting the right clients, presenting its work with confidence, and carrying a cohesive identity across every new project.
0%
Increase in project inquiries
0%
Growth in portfolio engagement
0x
Audience journeys streamlined
0%
Increase in qualified conversations
Client Testimonial
TESTIMONIAL
Neuralis
Luca Moretti
Founding Partner, Forma
Strategy · Brand Identity · Digital Experience
Thundor found the balance we were looking for: an identity with real character that never competes with the architecture. It finally feels like us.
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