Explore More
E-commerce
Mehwar®
Orbit enables brands to automate merchandising, customer support, and personalized shopping experiences through AI.
Reduction in task completion time
+
36
%
Services
Website Strategy / Website UX / Design System
PROJECT INTRODUCTION
Vela is a contemporary fashion label creating expressive essentials for people who dress with intention. We partnered with the studio to shape a distinct identity and commerce experience that brings the energy of the collection into every digital touchpoint.
Scope of Work
Brand Strategy / Brand Identity / Digital Commerce / Art Direction
Timeline
12 Weeks
Client
Vela Studio
Year
2026
The Challenge
THE CHALLENGE
The Collection Had Character. The Experience Needed It Too.
Vela had a strong visual point of view, but the online experience was not translating the same sense of confidence or curiosity. Products felt separated from the styling ideas, craft, and world that made the label feel special in the first place.
The Approach
THE APPROACH
Making Discovery Feel Like Styling, Not Searching.
We designed the experience like a considered editorial spread. A warmer visual system, fluid product discovery, and clearer collection stories help customers move naturally from inspiration to selection—without losing the personality of the brand.
Watch the Story
Play Video
The Impact
THE IMPACT
More Desire. Less Distance.
The result is a more memorable fashion destination that gives Vela a stronger expression of its point of view and a more intuitive path from first impression to purchase.
0%
Increase in collection engagement
0%
More returning visitors
0x
Core shopping journeys refined
0%
Growth in add-to-bag actions
Client Testimonial
TESTIMONIAL
Neuralis
Elena Vela
Founder & Creative Director, Vela
Strategy · Brand Identity · Digital Commerce
Thundor understood that our website had to feel like part of the collection—not just a place to buy it. They created an experience that makes every piece feel more desirable.
Next Project
Contact Us
